Open to opportunities
Shreya Agarwal
Since November 2023, I have been working independently as a freelance consultant — a deliberate choice to focus on my personal life and family, while continuing to take on meaningful design work with brands I believe in.
[ ABOUT ]
Lead Brand Designer with 6+ years
Driving brand evolution, visual identity systems, and strategic design direction across B2B SaaS, EdTech, Developer Tools, and Climate Tech.
Proven expertise establishing scalable design systems, managing creative teams, and maintaining brand consistency across multiple marketing channels and product touchpoints. Skilled in translating business objectives into compelling visual narratives.
[ FREELANCE & CONSULTING ]
Where I have been, what I have built
Aug 2025 — Nov 2025
Remote
Head of Design
Food App Startup (Stealth Mode) — Freelance
Directed strategic design vision across product, marketing, and brand identity to establish unified, high-impact user experience. Led design and implementation of comprehensive visual systems, scalable workflows, and brand evolution across all customer touchpoints ensuring visual consistency.
Jan 2025 — Jul 2025
Remote
Senior Product Design Consultant
Compliance Security (Stealth Mode) — Freelance
Provided strategic UX and brand design direction for cybersecurity startup, building product design foundation from ground up. Created design systems and compliance workflows for enterprise security platform while establishing scalable design processes.
Apr 2024 — Dec 2024
Remote
Senior Product Design Consultant
Upcore Technologies — Freelance
Redesigned enterprise dashboard interfaces for multiple clients through digital agency, focusing on user research, workflow optimization, and conversion improvements to deliver measurable UX outcomes. Led design workshops aligning creative direction with business goals.
Nov 2023 — Mar 2024
San Francisco, USA
Lead Product Designer
BlueUrbn — Freelance
Led the Nexus prototype and dashboard development, improving pitch-to-meeting conversion rates by 40%. Executed strategic brand initiatives securing contracts with five major enterprises and engineering firms, achieving 30-50% cost savings. Directed MVP development yielding 35% efficiency improvement.
[ FULL-TIME ROLES ]
The foundation years
Feb 2022 — Oct 2023
Hybrid,Bengaluru, India
Dyte — Full-time
Senior Product Designer
Developed comprehensive UI design system for 30+ landing pages, achieving recognition on LandingFolio and increasing company visibility by 40%. Implemented design tokens-based system boosting user engagement by 30%. Collaborated on AI feature integration including Live Transcription and smart backgrounds.
Jun 2020 — Jan 2022
Remote, Hyderabad, India
TurboHire — Full-time
Product Designer
Revamped accounting features within ATS platform, creating design systems that improved data synchronization by 25%. Produced comprehensive marketing collaterals including eBooks, animated videos, and documentation, driving 25% increase in audience engagement.
Jul 2019 — Jan 2020
In-Office, Hyderabad, India
Indian School of Business — Full-time
Brand Designer
Developed brand systems for academic programs (PGP, PGPMax), establishing visual identity guidelines across print, web, and email channels. Created marketing materials and animations driving 28% growth in prospective student interest, and established design governance enabling cross-functional brand consistency.
[ EXPERTISE ]
Brand Strategy
Visual identity systems, design governance, brand guidelines, brand consistency, design language development
Design Tools
Figma, Adobe Creative Suite, Webflow, Framer, design systems, component libraries, design tokens
Leadership
Team management, creative direction, strategic design planning, stakeholder alignment, design mentorship
Research
User research, usability testing, quantitative research, data-driven design, design validation
Visual Design
Product design, UI/UX, website design, marketing design, content creation, visual storytelling
Industries
B2B SaaS, EdTech, Developer Tools, Climate Tech, Financial Services, ATS Platforms, Food Tech